THE PLACE OF THIS PROGRAMME Positioning

Only what is needed —
briefly, and in depth

ICPA’s nine programmes are the path by which international protocol is mastered as a complete discipline. Yet we have often been asked for something else: to acquire, with certainty, only the part that is needed now.

Programmes by Profession answer that request. They address the particular moments in which bearing is called upon within a given field, drawing only the relevant chapters from ICPA’s curriculum. Instruction is given individually — never in a group.

— I

The Nine Programmes

Mastery as a discipline

The path by which international protocol is mastered in full. Qualification is followed by the continuing guidance of the Founding Principal, for those who would study deeply and for the long term.

— II

Programmes by Profession

What your field requires

The path by which only what practice requires is studied, briefly. Focused upon the situations you encounter in your own profession. Many begin here.

EIGHT PROFESSIONS The Fields We Serve

Eight professions,
each with its own moment

In every field there are moments that expertise alone cannot carry. So that those of genuine accomplishment are not undone at that single point.

GROUP I Those who stand for an organisation Where bearing is read as the standing of a company
— I
Business Leaders

Business Leaders

Executives & Board Members

Dinners with foreign dignitaries, international receptions, the ceremonies of a listed company. Where one stands for an organisation, one’s bearing is read as the standing of that organisation. There are rooms in which you are judged by a measure quite apart from your decisions or your record.

— II
Founders and Technology Leaders

Founders & Technology

Founders & Technology Leaders

Meetings with overseas investors, the months before a listing, gatherings that reach beyond one’s own industry. Those who have been measured by technical accomplishment and speed of growth encounter a different wall at the next stage. The younger one rises, the more plainly that difference shows.

GROUP II Those whose expertise must become trust Where competence alone does not persuade
— III
Medical Professionals

Medical Professionals

Physicians & Clinical Leadership

In medicine, a protocol is a course of treatment. But before a patient and their family, upon the platform of an international congress, in the company of colleagues from abroad, another protocol is called for. So that depth of expertise becomes, in itself, a matter of human trust.

— IV
Legal and Licensed Professionals

Legal & Licensed

Barristers, Solicitors & Advisers

The first consultation, the court, the table of an international negotiation. Soundness of argument is assumed. Whether a client feels able to entrust their matter to you is settled somewhere else entirely — and it is the ground most often overlooked in the professions.

— V
Finance and Private Banking

Finance

Private Banking & Institutional

To hold another’s assets is to handle trust itself. Private banking, negotiations with institutional investors, dining with clients of considerable means. There is a region into which the persuasion of figures does not reach.

— VI
Real Estate

Real Estate

Prime Property & Investment

Viewings of prime property, negotiations with overseas investors, the long acquaintance of a client of substantial means. A single gesture may determine a decision of many hundreds of millions. The bearing of the one who conveys a property’s worth is itself under consideration.

GROUP III Those who receive guests and shape the next generation Where one’s own conduct becomes the standard
— VII
Luxury Hospitality

Luxury Hospitality

Hotels & Fine Dining

Where guests of every nation are received, an understanding of customs that differ by country is called upon. Members of royal and imperial households, diplomatic corps, visitors of distinction from abroad. To read a guest’s background correctly, and to receive them without offence. The spirit of omotenashi, conveyed within the forms of international standard.

— VIII
Educators

Educators

Schools & International Education

The International Baccalaureate, exchanges with partner schools abroad, the reception of international students. The conduct of those who teach becomes, in itself, the material of the next generation. The first refinement a pupil learns is the bearing of the one who teaches.

HOW IT PROCEEDS The Course of Study

From enquiry
to completion

Each programme is composed according to the circumstances of the individual.
For that reason, no fixed curriculum is published in advance.

— I

Enquiry

We ask after your profession, the situations you face, and the standing you wish to attain. Our prospectus is sent first, and consultation follows.

— II

Composition of the curriculum

From what we have learnt, the Founding Principal selects the necessary chapters from ICPA’s body of instruction and composes them anew. The number of sessions and the period are likewise set to your circumstances.

— III

Individual instruction

Instruction is given to one person at a time, never in a group. Practical exercises are drawn from the situations of your own field.

— IV

Record of attendance

Upon completion, a record of attendance is presented. This programme is distinct from ICPA’s qualification programmes; no certification is conferred.

Those who seek qualification are invited to consider the nine programmes. It is not uncommon for study to begin here and to continue afterwards into the qualification programmes. That path remains open at all times.

ENQUIRY

Begin with
a conversation

Every programme begins with a conversation

Each programme is composed once we have understood your circumstances.
Tell us your profession and your purpose, and we shall propose the fitting form.