Global business etiquette and protocol Programme

Who Should Attend?

To the Most Distinguished You

At the International Protocol and Etiquette Academy of Japan (ICPA), our specialist programmes are meticulously designed for professional advancement and executive-level training. Whether you aspire to become a certified specialist, refine your leadership presence, or incorporate protocol excellence into your organisation, our courses offer a world-class foundation for global impact.

Our qualifications are ideal for:

  • Aspiring international protocol specialists and future instructors seeking formal certification and advanced expertise

  • Entrepreneurs and business owners wishing to integrate global etiquette into their corporate identity

  • Executives and organisational leaders aiming to elevate their authority, trust, and diplomatic presence

  • Corporate officers and managers who need enhanced intercultural skills to lead effectively across borders

  • Diplomatic professionals, embassy staff, and government representatives operating in high-stakes environments

  • Individuals committed to personal refinement of the highest order, or those who seek to instil these values in their children through holistic education

Our programmes also include general-level courses, open to anyone who values elegance, intercultural intelligence, and international standards of conduct.

- The Global Professional -

A refined programme for cultivating global business acumen and executive presence

Course Structure for Individuals

Our internationally recognised curriculum is structured across three progressive levels, empowering each participant to cultivate both professional refinement and global competence.

Foundation Course – Building the Fundamentals of International Excellence

Lay the groundwork for success in international settings:

  • The essence of cross-cultural understanding

  • Cultivating professional dignity and presence

  • Mastering international greeting protocols

  • Business dining etiquette across cultures

  • Global standards for appearance and comportment

Intermediate Course – Developing Practical Business Protocol

Deepen your practical skills for global engagement:

  • Strategic cross-cultural communication techniques

  • International event coordination and hosting

  • Advanced negotiation skills for multicultural contexts

  • Building trust and influence across borders

Advanced Course – Completing the Global Leader’s Formation

Achieve the highest level of global protocol mastery:

  • Strategic leadership in complex international environments

  • Managing high-level cross-cultural encounters

  • Protocol for engaging with government officials and dignitaries

  • Enhancing critical thinking and global problem-solving capabilities

Exceptional Learning Environment

We offer a refined educational setting designed for optimal learning and transformation:

  • Small-group, intensive instruction tailored to each learner

  • Direct training by seasoned international protocol specialists

  • Immersive case studies and role-play scenarios

  • Internationally recognised certification awarded at each level

Specialist Qualification Programmes

For those seeking professional credentials and career advancement, ICPA offers exclusive certification pathways:

  • Specialist Programme
    　Two-tier qualification for professional practice

  • Expert Programme
    　Advanced-level recognition for experienced professionals

  • Franchise Programme
    　Train-the-trainer model for licensed educators and institutions

  • Assessment & Certification
    　Comprehensive examinations available at each stage

About the Specialist Programme

The Specialist Programme is tailored for individuals who aspire to teach, consult, or represent international protocol professionally. It offers not only technical expertise but also leadership insight, intercultural intelligence, and the confidence to guide others at a global standard.

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What You Will Gain from This Programme

Cross-Cultural Fluency

Develop the ability to navigate diverse business cultures with ease. Learn to communicate effectively across borders while retaining the strengths of Japanese business sensibilities.

Strategic Relationship Building

Master the global application of nemawashi — the art of laying groundwork for trust — and build enduring international partnerships with cultural intelligence and subtle diplomacy.

Global Leadership Capabilities

Integrate Japan’s consensus-driven leadership values with Western strategic frameworks to confidently lead multicultural and multinational teams.

International Negotiation Expertise

Refine your negotiation style by balancing harmony with assertiveness. Apply Japan’s nuanced approach to negotiation within high-stakes global contexts.

Protocol and Etiquette Mastery

Command confidence in international protocol. From European boardrooms to Middle Eastern banquets, learn to conduct yourself with diplomacy, respect, and elegance.

Global Business Strategy Acumen

Apply Japanese concepts such as kaizen (continuous improvement) to international operations. Develop the insight and strategic foresight to drive excellence on a global stage.

Have Your Dream Come True

Testimonials

Working with Mari has been a delight over the past two years. She has been an excellent source of knowledge of Japanese etiquette and protocol and has remotely assisted us with projects in the UK, as well delivered training to several clients of The English Manner - always receiving excellent feedback. Mari's work ethic is unquestioned and she always goes above and beyond to deliver for us. Thank you!
Mr William HansonDirecter The English Manner
Mr William Hanson
I had studied protocol before from another instructor, so I had an image of that, but it's totally different! Murata-sensei is outstanding. She has taught me a grade above in business, diplomacy and behaviour, and I will continue to improve.
Ms Misako ToyodaCEO Toyoda Trike K.K
Ms Misako Toyoda
In this international society, I am convinced that international protocol is essential for people at the top of companies. I myself have had the opportunity to meet the Prime Minister of Malaysia, the Thai Royal Family and other people at national representative level, and I firmly believe that this is what I needed to learn. Thanks to Murata Sensei's guidance, which was tougher than I expected, it has motivated me and has been a great learning experience. I would like to continue learning.
Anthem WonPresident, Asian Development Capital Ltd.
Anthem Won
The international protocol training taught me global communication and gave me the further upper hand to behave as the head of a very prestigious company. You cannot learn this from books or the internet. I consider Murata Sensei's guidance to be strict and precise, high standard top coaching. I could feel a great change in myself. I believe this is something that other coaches cannot do. We look forward to further guidance from her.
Mr Hiroyuki Toyoda CFO Toyoda Trike K.K
Mr Hiroyuki Toyoda
I thought that this education is necessary not only for people working in companies, but also for children in this global society. I felt that we are getting better and better ourselves by acquiring knowledge and education. I would like to learn a lot more in the future.
Kaori OkutsuWedding Planner
Kaori Okutsu
I thought that international education is also necessary for leadership in doctors' work. I was surprised at how much I didn't know about so many things. It is the best self-improvement.
Satoshi Yamashita35 years old Physician, one-off course in international etiquette
Satoshi Yamashita
I was able to spend very intensive study time and the month from the start to the end of the course was very fulfilling. I would like to continue learning at the intermediate and advanced levels and become a communicator of this learning.
Rika Kinoshita　(25)The Royal Elegance Beginner
Rika Kinoshita　(25)
Recommendation. 'All the things I thought I knew but didn't'. Of course if you are involved internationally, but even if you are not, I think you will need it in the future.
Takayuki Sugimoto29, doctor, one-off course in international etiquette
Takayuki Sugimoto
I felt that no one could give me a better answer than Murata-sensei, who is backed by experience, offers personalised solutions, gives suggestions to help me visualise where I want to go, and has the power to support my growth.
S.Y 　(32)The Royal Elegance Single 5-hour introduction
S.Y 　(32)
The intermediate level is much more powerful than the beginner level and has given me more and deeper learning and confidence. It really confirms that learning about etiquette and manners and culture is an important thing in life.
Rika Kinoshita (26)The Royal Elegance Intermediate
Rika Kinoshita (26)
This was no run-of-the-mill etiquette school! Murata Sensei is a wonderful person who you can really trust, both as an instructor and as a woman, because she is on the axis and never wavers.
Mika HatoriThe Finishing Touch Beginner
Mika Hatori
Thanks in part to Murata-sensei, two out of the four students exceeded their target of over 700 scores! Both the recipients and the students were very happy. We are very pleased to report that the lessons were well received and easy to understand.
某大手企業社員女性外国人対応受付
某大手企業社員女性
Despite the limited time, thanks to the well-designed curriculum, we were able to learn in a short time the minimum required in the field. It was not only classroom learning, but we also practised how to stand and escort in person, which gave us good practice in advance.
Shingo ShimizuSelf-employed
Shingo Shimizu

The Global Professional

Become a Leader Without Borders

In an era where international competence defines professional success, The Global Professional programme offers a refined pathway to global leadership. Designed for those who operate — or aspire to operate — across cultures and continents, this programme equips you with the strategic mindset and cultural fluency essential for international impact.

Why This Programme Matters

  • Global Vision, Local Intelligence
    Cultivate the ability to lead with cultural sensitivity while upholding the strengths of your professional identity.

  • Advance with Confidence
    Navigate international arenas with clarity, dignity, and credibility — whether in boardrooms, embassies, or high-level negotiations.

  • Strengthen International Presence
    Gain the practical tools to represent yourself and your organisation on the world stage.

Who Is This For?

This programme is ideal for:

  • Leaders managing cross-border operations

  • Diplomats, executives, and policy professionals engaged in global affairs

  • Entrepreneurs with international ambitions

  • Individuals seeking to cultivate an elegant and effective global presence

Shape the Future of International Business

Step into your role as a refined and capable global leader. The Global Professional is more than a course — it is a transformational journey toward credibility, influence, and excellence in the international sphere.

ICPA Features To Support Your Learning Journey

We do not just teach etiquette; we guide you through a transformative experience of cultures. Our courses are designed to nurture your cultural intelligence, helping you navigate the nuances of global society with confidence and authenticity.

  • Access to our state-of-the-art training facilities
  • Immersive cultural experiences in authentic settings
  • Complimentary refreshments during sessions
  • Practical dining etiquette sessions with authentic cuisine
  • 24/7 access to our online learning platform
  • Comprehensive slide decks for review
  • Supplementary study materials
  • Interactive lesson quizzes
  • Pre-course and post-course assessments
  • Personalized progress reports
  • One-on-one consultations with cultural experts
  • Access to our global social platform for students
  • Detailed course workbook
  • Handouts and reference guides
  • Official ICPA course completion certificate
  • Digital badge for your professional profiles
  • Regular updates to course materials
  • Access to the latest information on etiquette, culture, and protocol
  • Comprehensive instructor’s manual (for those in the Specialist Programme)
  • Exclusive access to our Specialist social platform
  • All instructional materials for teaching global etiquette and International protocol (and Japanese ones)
  • Full video recordings of all lessons for review
  • Interactive virtual etiquette practice sessions
Note: Features may vary depending on the specific course and level chosen. Please refer to individual course descriptions for a detailed list of inclusions.

Ready to Excel in Global Business?

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Other Course Categories

International Gentlemen's Studies and Etiquette

International Social Etiquette and Protocol

International Diplomatic Protocol

Japanese Etiquette and Protocol

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The International Protocol and Etiquette Academy of Japan - ICPA