International standard of behaviour and thinking and deep intercultural understanding

Global business etiquette and intercultural protocol Programme

Essential education and skills for the global age

The importance of cross-cultural understanding and business protocol

Cross-cultural understanding and knowledge of international business etiquette and protocol are increasingly important in today’s globalised business environment. As businesses expand and operate across borders, it is important for individuals and organisations to be able to communicate and interact effectively with people from different cultures.

A good understanding of cross-cultural etiquette can help to build trust and establish positive relationships with clients, customers and partners from other cultures. It can also help avoid misunderstandings and conflicts that can arise from cultural differences.

In international business, following protocol and etiquette can also be a key factor in building successful relationships. 

In addition, it’s important to recognise that cross-cultural understanding and international business etiquette and protocol can also help ensure compliance with local laws and regulations. 

Overall, cross-cultural understanding and knowledge of international business etiquette and protocol are essential skills for success in today’s globalised business environment. They can help companies build strong relationships, avoid misunderstandings and legal issues, and increase their chances of success in international markets.

Leading global businesses to success

- The Global Professional -

Comprehensive Programmes & Certificates

  1. Global Specialist / Expert Programmes and Licences
  2. Accreditation
  3. Franchise Licence
  4. General courses
  • International business etiquette, protocol and cross-cultural fundamentals essential in today’s global society.
  • World history and international mindset
  • Differences from Japan
  • How to make a positive first impression in global business 
  • International business greeting protocol
  • Posture and behaviour to present a professional impression around the world
  • Mastering body language science and protocol in global business
  • Protocol of international business interaction
  • Global business dress code protocol
  • Hosting events for global leaders following protocol
  • Effective business networking and etiquette
  • Business table etiquette and seating protocol: differences between British, French, American, Continental Europe, Japanese,Chinese and Middle Eastern)
  • Effective global professional conversational skills in global business
  • International business email, letter and invitation writing protocol
  • Business afternoon tea etiquette 
  • Japanese history, business culture and Japanese business etiquette
  • Colour science and self-image as a global professional
  • Public speaking for success in globalised business
  • Formal forms of greeting and introduction protocol
  • Global business entertainment (country by country)
  • Essential business culture
  • Wine etiquette in business
  • Country-specific business gift etiquette, Japanese business gift etiquette
  • Business presentations
  • Global negotiation skills
  • Country-specific (Western and Asian)
  • Global thinking skills and cross-cultural understanding
  • Cross-cultural differences by country and situation
  • Global business protocol (Western and Asian)
  • Psychology, rhetoric and thinking skills
  • Japanese etiquette to convey to foreigners
  • Lessons from overseas experts

The International Protocol Accreditation Association examinations are also available.

Essential education and skills for the global age

Importance of Global Business Protocol and Understanding Intercultural Theory

Global business protocol and an understanding of intercultural theory are important in today’s globalised business environment for a number of reasons.

First, by understanding and following protocol and etiquette in different cultures, companies can convey respect and professionalism, which can help build trust and positive relationships.

Secondly, by understanding how culture influences communication styles and behaviour, companies can better anticipate and respond to misunderstandings and conflicts that may arise due to cultural differences.

Third, knowledge of global business protocol and intercultural theory can help companies comply with local laws and regulations and avoid legal problems.

Fourth, by understanding cultural values, customs and preferences, companies can create marketing campaigns that are more likely to resonate with people from different cultures.

Finally, by being able to communicate and interact effectively with people from different cultures, companies can increase their chances of success in international markets.

Overall, global business protocol and an understanding of intercultural theory are essential skills for success in today’s globalised business environment. They can help companies build strong relationships, avoid misunderstandings and legal issues, and increase their chances of success in international markets.

"Master people and cultures and connect the world."

Mari Cecilia Murata

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